Title:  Senior Manager, Marketing

Summary:

Lead marketing product launch, inventory management and forecasting efforts for the generics commercial team.  This position will generate sales analytics, product management and portfolio analysis to support the Generics Retail business.  Role will be responsible for working with supply chain, manufacturing, sales team and internal pricing and contracts teams.

This role will be require cross functional collaboration with several brand business units, retail generics, and institutional generics to successfully process and administer all contracts and bids for commercial products specifically to meet the department and company goals. This role reports directly to the Head of generics business 

Responsibilities:

• Analyze complex data of generic pharmaceutical product supplies, demand, customer demographics, and pricing to evaluate market dynamics
• Develop marketing strategy for new product launches and relaunches, analyze internal and external environment, market and product level trends, customer behavior to product forecast for commercial products; Provide input to supply chain for sales planning and lead product growth with sales team to drive business and achieve revenue, profit and market share goals
• Set marketing objectives, strategies, and performance targets for product; track performance metrics and recommend remediating actions through new product launch customer compliance
• Manage new product launch of 20+ molecules annually, product level forecasting, track new awards and manage wins and losses
• Develop and maintain all necessary reporting to support product and customer level forecasting and allocation during the new product launch phase
• Assist in development of sales budgets and forecasts
• Analyze internal supply schedule vs forecast and ensure supply team is providing requested products on time and volumes to support the business
• Provide proactive and in-depth financial analysis of product or market-specific business activity for new product launches
• Create and ensure accuracy of monthly IQVIA data analysis and reports for sales team and senior management for new product launches
• Monitor market share at product level based on competition, pricing utilization, costs and work with sales team and pricing team to evaluate recommendations for forecast adjustments during new product launch phase
• Prepare, deliver and present in PowerPoint and excel to summarize complex data analysis – Sun and competitor’s market share, position, sales, and other key metrics – where Sun competes in new product launch phase prior to transitioning to in-line
• Work with internal stakeholders to retrieve and prepare various data sources such as direct customer sales, indirect distributor sales, and other adjustments for purposes of forecasting, sales planning and budgeting
• Complete ad-hoc analyses and projects per Management's request. Review and address interdepartmental requests for product and marketing information
• Work closely with Finance and Pricing team to ensure all discounts and rebates are appropriately captured and accounted in SAP pre- and post-closing; oversee accurate preparation and maintenance of Gross-to-Net Rates during new product launch phase

Qualifications:

• Minimum of a Bachelor Degree and 4-5 years of experience. MBA preferred
• GENERIC  pharmaceutical industry experience required
• Strong computer skills, including extensive knowledge & proficiency in Microsoft Excel - ability to understand and maneuver large amount of spreadsheet data is necessary.
• Good organizational skills and ability to meet tight deadlines in an environment of competing priorities.
• Ability to build strong internal and external relationships, and foster an environment of teamwork and collaboration.
• Strong communication skills, both oral and written, including ability to communicate with all levels of personnel in company.
• Understanding of market trends, customer needs, financial data and competitive intelligence.
• Strong working knowledge of MS Office including Word, Excel, PowerPoint.

The presently-anticipated base compensation pay range for this position is $121,000 to $134,500. Actual base compensation may vary based on a number of factors, including but not limited to geographical location and experience. In addition, this position is part of the Annual Performance Bonus Plan. Employees are eligible to participate in Company employee benefit programs which include medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; and the employee assistance program. Employees also receive various paid time off benefits, including vacation time and sick time.

The compensation and benefits described above are subject to the terms and conditions of any governing plans, policies, practices, agreements, or other materials or documents as in effect from time to time, including but not limited to terms and conditions regarding eligibility. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company, or individual department/team performance, and market factors.