Title:  Senior Director, Global Product Lead - Ilumya/Dermatology

Senior Director Global Product Lead – Ilumya/Dermatology

Sun Pharma, Princeton, New Jersey

Global Specialty Innovative Business (HYBRID 3 days in office; 2 days remote)

Sun Pharma is the fourth largest specialty generic pharmaceutical company in the world with global revenues of over US $5 billion. Supported by more than 38,000 employees globally and 43 manufacturing facilities, we provide high-quality, affordable medicines, trusted by healthcare professionals and patients, to more than 100 countries across the globe.

Sun Pharma is expanding our global specialty innovative branded business, with a focus on dermatology, ophthalmology and oncology. Representing around 15% of our global revenue, the specialty business is a key growth driver for the company with a vision to impact overall public health in a positive manner by bringing innovative breakthrough medicines to patients’ hands around the world.

ROLE SUMMARY

The Global Marketing Lead for the Dermatology Business in the Specialty Business Unit has the responsibility to lead the global cross-functional team to launch and drive performance of Sun’s flagship brand Ilymya around the world.

This leader will lead global brand/portfolio strategy development, priority markets strategy implementation and strong partnership with commercial office organizations for the other markets (ex US and EM).

This leader will build and introduce robust platforms, develop commercial process to with the goal to support countries to ensure broad patient access and uptake of our medicines. Success relies on superb collaboration with P&L leaders and functional/matrix partners

ROLE RESPONSIBILITIES

• Role includes leadership of Dermatology Brands/Portfolios, Customer Engagement, Marketing Operations and Market Engagement for the Dermatology Portfolio focused initially on global launch of Ilumya

• Ensure Global as "single source-of-truth" on brand strategy, implementation excellence, and monitoring brand performance across the lifecycle on priority markets and in collaboration with ex US / EM commercial leaders

• Drive the Healthy Tension role of global to ensure appropriate bi-directional collaboration and pressure testing of brand strategies, implementation, and performance for leading/prioritized markets and in collaboration with ex US / EM commercial leaders

• Global Congress Management

• Med Ed Management

• Internal meetings & Communications management

• Drive resource Allocation - across assets and markets (with Analytics & Insights)

• Identifying growth opportunities/ risks, including market expansion, product enhancements, packaging enhancements and go-to-market plans

• Leading the roll-out of global initiatives to embed best-in-class practices by partnering with markets to maximize local impact and ensure quality execution

• Monitoring the competitive landscape identifying key strategic issues to develop scenarios / mitigation plans

• Setting a clear agenda and a proactive approach to support the regional / country teams to influence local Health Care practices and policies

• Market Research Strategy

• Leads efforts to develop innovative and integrated digital omni-channel strategies to build proficiency in Customer Experience; develop tactics to communicate brand messages effectively and efficiently to customers,

• Designs and executes an integrated Global Brand Marketing Strategy and resource plan and dynamically adapt strategy to reflect changing market conditions (e.g., competitor moves)

• Uses real-time customer behavior to sharpen customer segmentation and execution of marketing mix - delivering content that is more relevant and timely

• Drives brand strategy and interactions, leveraging customer insights along the journey

BASIC QUALIFICATIONS - EXPERIENCES

• 10+ years of marketing leadership experience required

• BA or BS required; MBA, Masters, or advanced degree preferred

• Demonstrated experience in multiple TAs and portfolios with different product lifecycle stages, dermatology / biologics experience preferred

• Able to influence and collaborate with peers and external stakeholders, Strong leadership skills with ability to cascade new Special BU culture, coach and empower colleagues, motivate and inspire team to exceed expectations and achieve meaningful outcomes and business impact

• Experience in working with different channels i.e. digital

• Has deep analytics fluency, continuously monitors insights, and has a test-and-learn, iterative mindset

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

Global travel estimated at 10-20%

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job.  Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).