Title:  Associate, Payer Marketing

Date:  Aug 9, 2022
Location:  Sun - Princeton - Corporate Office
Company:  Sun Pharmaceutical Industries, Inc (USA)

Responsible for execution of personal and non – personal pull through campaigns for key brands of Cequa, Winlevi and ILUMYA by carrying out following activities

  • Help create a pull through playbook for key brands in conjunction with Market Access, brand marketing and brand sales team for new and existing coverage wins
  • Identifying under indexed territories from coverage perspective working closely with payer accounts team
  • Identifying the right target list of providers and creation of appropriate market access messages in coordination with brand payer marketing lead in both personal and non-personal settings
  • Help create rep coverage plan with sales leadership and facilitate regular check in for personal campaigns at regional levels for each of the covered brand
  • Help identify right vendor partners for non-personal campaign
  • Help build and track impact assessment and ROI calculations for non-personal campaigns
  • Identify CoverMyMeds / Copay opportunities to help facilitate regional pull throughs
  • Handling Conference management for market access teams including Payer Accounts, FRMs , Trade , CADs and Govt Sales team as per the compliance guidelines and business needs
  • Managing collaterals for the trade shows and exhibits for market access teams




  • BA/BS required: life sciences degree or equivalent desirable
  • 1-2 Experience in marketing space
  • Ability to work in cross functional teams and help facilitate results
  • Strong sense of accountability, urgency and ability to decide and act


Nearest Major Market: New Jersey