Title:  Sr. Manager - CMI

Job Title:

CMI – Sr. Manager

Business Unit:

Consumer Healthcare Business

Job Grade

Sr. Manager

Location :

Sun House, Mumbai

At Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.

Are You Ready to Create Your Own Sunshine?

As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”

Our India Consumer Healthcare Business

We are among the top 10 OTC companies in India, and our Flagship brands Revital (Ranked 82) and Volini (Ranked 25) are among the top 100 brands in the country. We provide a range of over-the-counter products Revital (multivitamin), Volini (topical paint relief) Abzorb (anti-fungal), Pepfiz (digestive) and Garlic pearls with a large distribution reach across the country.

• Designation- Consumer Insights Manager / Consumer Insights Senior Manager (to be checked and finalized as per org) – Consumer Healthcare Division, Sun Pharmaceutical Industries Ltd
• Reporting Manager- Head Consumer Insights
• Reportees- Individual Contributor
• Location- Mumbai (Work from Office; no WFH)

Key responsibilities:

• Understanding the consumer needs, identify gaps & new opportunities
• Developing appropriate research designs. Crafting RFPs and evaluating proposals
• Communicating timely and actionable outputs and supporting internal teams in Marketing, Sales & Ops, Finance
• Quarterly reporting of the track data, Nielsen / IQVIA data and household panel data in an easy format, and cascading the information to the relevant teams in order to ensure that required action is taken.
• Conducting monthly, quarterly and annual analysis by triangulating various sources of data like HH Panel, Retail Audit, MT POS/ E-comm data, internal sales data, tracks, GRP/ SOV data etc. and bringing category, brand, market specific insights to the fore.
• Actively drive the Insights culture within the organization through coaching of peers on how to read and use the data that is available.
• Handle day to day agency relationships including identifying the best partners for the most efficient & effective research approach, supervision and ensuring delivery.

 Knowledge, Skills and Experience:

• Any post-graduate degree (MBA is an advantage)
• 8-10 years’ experience in quantitative consumer research & analytics with preferably at least 2 years’ experience with an FMCG or OTC company (i.e. client-side CMI experience)
• Hands on experience in running different types of research studies is critical. The candidate should have research interest in both qualitative and quantitative methods. Past or current Nielsen / IQVIA retail data (RMS) handling experience is required
• Must be able to manage conflicting agendas and drive for objective, fact-based resolution of debates.
• Must have technology knowledge and communication knowledge and have the ability to influence and collaborate with teams, both by formal and informal communications and presentations.
• Must have good internal stakeholder management skills.

Travel Estimate

Job Requirements

Educational Qualification

Any post-graduate degree (MBA is an advantage)

Experience

8-10 years’ experience in quantitative consumer research & analytics with preferably at least 2 years’ experience with an FMCG or OTC company (i.e. client-side CMI experience)

Your Success Matters to Us

At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job.  Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).