Title:  Sr Marketing Manager

Job Title:

Sr. Marketing Manager

Business Unit:

Marketing – Emerging Markets

Function:

Emerging Market

Location:

Mumbai

At Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.

Are You Ready to Create Your Own Sunshine?

As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”

What will you do?

The Sr. Marketing Manager, EM - CHC will lead the end-to-end operations, brand management, and commercial performance of the Over-the-Counter (OTC/X) business across defined emerging markets. This role is responsible for P&L ownership, strategic brand planning, cross-functional execution, and market-specific initiatives in alignment with the global OTC strategy. The incumbent shall manage integrated campaigns, support portfolio growth, and act as a key bridge between global and country teams. 

Individual will be expected to work across multiple focus markets in Africa & MENA belt (Morocco, UAE, Oman, Kenya, Nigeria, South Africa, Tanzania) depending on business priorities and project needs.

This role will have an international travel requirement of at least 3-4 week-long trips per year. 

This role will have a team of in-country (2-3) & global product/brand managers (1/2) reporting into the individual.

Areas of Responsibility:

International Marketing – OTC/X

1. Business Leadership & P&L Management

• Drive topline and bottom-line performance for the OTC/X portfolio across existing markets
• Monitor financial health, ensuring profitability & drive cost-efficiency

 2. Brand Strategy & Marketing

• Develop and implement differentiated brand strategies tailored to local market dynamics
• Oversee 360° marketing plans, including ATL, BTL, and digital campaigns
• Partner with creative & media agencies to ensure impactful communication and ROI

 3. Market Operations & Expansion

• Lead country-specific synergies via sales, trade, and medical teams
• Identify growth levers for portfolio expansion via NPD and Rx-to-OTC switches
• Ensure regulatory alignment and product approvals in collaboration with RA

 4. Team Management & Collaboration

• Mentor assistant brand managers to build future leadership pipeline
• Collaborate with digital & CMI team for campaign development & insight mining
• Collaborate closely with the CMI team function for new market entry

 5. Data-Driven Decision-Making

• Leverage consumer insights, IQVIA data, and digital analytics to optimize brand performance
• Establish KPIs and dashboards to track brand health and market competitiveness

 6. New Product Development

• Built innovation pipelines rooted in market-specific insights, ensuring regulatory feasibility and differentiated product positioning while integrating input from local teams
• Collaborated cross-functionally with BD to fast-track product approvals  

Key Interfaces:

• Business Development, Regulatory, Supply Chain, Medical Affairs, Insights COE, Digital COE

Educational Qualification:

• MBA in Marketing

Experience and Skills:

• 8-10 years of product & trade marketing experience.
• Demonstrated success in brand building, market expansion, new product development and P&L management.
• Strategic thinking, cross-functional leadership, data interpretation, and stakeholder influence.
• Relationship oriented & a good collaborator.

Your Success Matters to Us

At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job.  Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).