Title: Group Product Manager

Date: Apr 3, 2024

Location: Sun House - Corporate Office

Company: Sun Pharma Laboratories Ltd

Name:		Employee ID:
Job Title:	Group Product Manager	Job Grade:	G9B
Function:	India Business	Sub-function:	Solares
Manager’s Job Title:	MPD Head	Skip Level Manager’s Title:	SBU Head
Function Head Title:	Cluster Head	Location:	Mumbai
No. of Direct Reports (if any)	0	Date of Joining:

Job Summary
Manage PLC of Brands The Product Manager is responsible for the development, collaboration, implementation, and accountability of strategic and operational plans that optimize profitability, market share, and revenue growth for the brand portfolio in the short and long term. This role requires leadership and the ability to lead various assignments to help the business unit achieve its overall goals. The Product Manager works closely with cross-functional teams and leverages market intelligence to drive marketing strategy implementation and ensure effective execution.
Areas Of Responsibility
Development, collaboration, implementation, & accountability for strategic and operational plans which optimize profitability, market share, and revenue growth for a brand portfolio in the short and long term. Applicant to lead various assignments to help the BU meet overall BU business goals Development of marketing and promotional plans for products to support the end consumers’ need Ensuring marketing strategy implementation through sales force connect Market intelligence through primary research and customer connect Collaboration with internal & external media to ensure the proper execution of strategies Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both. To work with cross-functional teams like medical affairs, the learning and development team, and R & D team (Research & Development) in the process. Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis. SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale. Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or app launch or webinar series, etc. Conducting meetings, scientific symposia, CMEs, and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals. Motivating sales team members by organizing training camps, award ceremonies, and recognition programs. Product forecasting, new product pipeline strategy, new product pre-launch and launch strategy and post-launch, new initiatives for product growth strategy. Evaluate packaging / pack and pricing options on regular basis benchmarking the brand to the category/competition Carry out market/field visits to oversee implementation of marketing activities Actively drive Brand Innovation to develop new products/formats to augment the Brand presence in its core category, and also facilitate expansion into adjunct categories Develop and execute innovative promotional inputs to improve sales and market share as per the brand objectives both through advertising & below-the-line (BTL) activities Organizing advisory councils, acting as a discussion leader or chairman, or giving product presentations. Collaboration with internal & external media to ensure the proper execution of strategies Joint financial responsibility for budgets (advertising and promotion, conferences and symposia, sales brochures and other product documentation, website content, literature), as well as analysis of budget income and costs
Travel Estimate

Job Scope
Internal Interactions (within the organization)	BD, Medical, Other teams in Cluster, Purchase, Admin
External Interactions (outside the organization)	Vendors, Agencies
Geographical Scope	Pan India
Financial Accountability (cost/revenue with exclusive authority)	** crores (Portfolio Size)

Job Requirements
Educational Qualification	B. Pharm / M. Pharm & MBA
Specific Certification	Not Applicable
Experience	8-10 years
Skill sets of Product Management in the Pharmaceutical Industry Product Knowledge Creativity and analytical skills Market research and intelligence to tap competitor analysis Good communication skills Ability to work and liaise with cross-functional teams Team building Forecasting and visionary approach Sales management and leadership skills

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of the incumbent(s).