Title:  Senior Manager - Trade Marketing

Job Title:

Senior Manager – Trade Marketing

Business Unit:

Consumer Healthcare Business

Job Grade

Location:

Mumbai

At Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.

Are You Ready to Create Your Own Sunshine?

As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”

Key responsibilities:

The incumbent shall be responsible for the following areas under Trade Marketing and Activation, to drive the overall Business Objective:

Trade Marketing Strategy & Execution

• Plan, develop, and execute trade marketing initiatives to drive sales growth, market penetration, and brand visibility across channels.
• Ensure effective deployment and monitoring of primary and secondary trade schemes, maximizing reach, compliance, and return on investment.
• Design and implement trade engagement programs that strengthen partner relationships and increase focus on the company's product portfolio.

In-Store Excellence & Visibility

• Drive superior in-store execution through effective merchandising, visibility programs, and point-of-sale activation initiatives.
• Ensure consistent implementation of brand guidelines and promotional activities across all trade touchpoints.
• Monitor execution quality and take corrective actions to improve retail effectiveness and shopper experience.

Program Store Management

• Lead the expansion of program stores in line with business growth objectives.
• Ensure efficient execution and operational excellence across program stores.
• Monitor and improve store productivity, weighted availability, and WOA (Width of Assortment/Availability) metrics to enhance business performance.

Distributor & Channel Partner Management

• Conceptualize and execute distributor engagement programs to strengthen partnerships and align channel objectives with company goals.
• Foster strong relationships with distributors and key trade partners to improve execution, availability, and market coverage.
• Track distributor performance and drive initiatives to improve sales effectiveness and channel productivity.

Market & Competition Management

• Continuously monitor and analyze competitor activities, pricing strategies, promotions, and market developments.
• Develop and implement market-specific competitive action plans to strengthen market position and drive share growth.
• Generate actionable insights from market intelligence and recommend strategic interventions.

New Product Launches

• Develop and execute trade marketing plans for new product launches, ensuring effective trade readiness, availability, and visibility.
• Coordinate with Sales, Marketing, Supply Chain, and Channel Partners to ensure successful launch execution and achievement of launch objectives.

Trade Activations & Events

• Collaborate with activation agencies to plan and execute trade events, retailer meets, and promotional activities with high impact and effectiveness.
• Ensure all trade activations are delivered on time, within budget, and in accordance with agreed objectives and quality standards.

Budget & Cost Management

• Drive cost efficiencies through effective negotiation and management of activation agencies and vendor partners.
• Optimize trade marketing investments by minimizing wastage and ensuring maximum utilization of allocated budgets.
• Track and evaluate the effectiveness of trade marketing programs and recommend improvements for better ROI.

Key Success Metrics

• Sales growth and market share improvement.
• Trade scheme effectiveness and ROI.
• Program store expansion and productivity.
• Distributor engagement and performance.
• Successful execution of new product launches.
• In-store visibility and execution compliance.
• Cost optimization and budget adherence.
• Competitive responsiveness and market standing improvement.

Preferred Competencies

• Strong trade marketing and channel management expertise.
• Excellent analytical and market intelligence capabilities.
• Stakeholder management and negotiation skills.
• Project and event management proficiency.
• Commercial acumen with a focus on ROI and execution excellence.
• Ability to drive cross-functional collaboration and execution.

Reporting to: Head – Shopper & Trade Marketing

Internal Stakeholders:

• Marketing Team
• Distribution Team
• Finance Team
• Field Sales Team (TLM & SLM)
• Marketing Services

Travel Estimate

5-10 %

Job Requirements

Educational Qualification

Master’s in Marketing, Communication, or an MBA

Experience

7 – 10 years of Overall Experience with minimum 3 – 4 years @ ASM / RSM level in Consumer Goods / OTC industry.  Trade Marketing experience @ Zonal / HO level will be preferred. 

Marketing

Your Success Matters to Us

At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job.  Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).