Title:  Senior Manager - Social & Influencer Marketing

Job Title:

Senior Manager – Social & Influencer Marketing

Business Unit:

Consumer Healthcare Business

Location:

Mumbai

At Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.

Are You Ready to Create Your Own Sunshine?

As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”

Job Summary:
Sun Pharma Consumer Healthcare is seeking a highly skilled and creative Senior Manager – social media & Influencer Marketing to strengthen brand relevance, engagement, and social impact across Consumer Health brands.

• Lead social media Centre of Excellence (COE) —for consumer health, driving platform‑native content strategy, influencer ecosystem development, and community growth across brands and NPDs.
• The role will focus on building scalable content, improving engagement, brand relevance and transitioning influencer marketing from tactical execution to a strategic growth driver.
• The role requires a balance of creative thinking and execution rigor, with ability to operate effectively across multiple brands.

 YOUR TASKS AND RESPONSIBILITIES:

A. Social Media Strategy & Governance

• Develop annual and quarterly social media strategies across Consumer Health brands.
• Define content pillars, brand narratives, and channel‑wise communication architecture.
• Oversee daily content planning, publishing calendars, and campaign rollouts.
• Ensure platform‑native content strategy across key platforms.
• Lead social listening and insights mining to shape content direction.

B. Content Creation, Creative Development & Production

• Lead development of platform-native content formats (short‑form, long‑form, static) aligned to brand narratives.
• Partner with creative agencies to conceptualize and deliver high‑quality content across formats (videos, reels, product stories, etc).
• Build content workflows that ensure speed, agility, and brand consistency.
• Own content quality, tonality, messaging guidelines, and platform‑specific creative optimization.

C. Influencer Marketing & Creator Ecosystem

• Build a structured influencer ecosystem across brands
  • Design influencer role within full-funnel strategy
  • Identify, onboard, negotiate, and manage influencers across tiers
  • Build influencer strategies for core brands and NPDs, category stories, brand RTBs, and campaigns.
• Track influencer ROI: engagement, reach, Earned Media Value, sentiment, and conversion impact.
• Develop a sustainable creator engine for always‑on content.

D. Community Management & Engagement

• Translate community insights into content and campaign improvement.
• Define and oversee community engagement frameworks: response guidelines and escalation protocols.
• Define and monitor response quality and turnaround SLA’s.
• Drive follower growth, sentiment improvement, and active community participation.
• Manage consumer escalations with brand teams.

E. Social-Led Discoverability & Content integration

• Drive platform-native content strategies to improve brand discoverability across social platforms.
• Leverage trends, formats, and creator collaborations to scale organic reach and discoverability.
• Partner with E‑commerce team to ensure alignment of content across commerce touchpoints (A+ content, PDP visuals, creator‑led assets).
• Align brand presence across social and commerce for consistent storytelling.
• Collaborate with SEO agency to develop content (blogs, videos, Q&A) that supports organic visibility, search performance, and evolving AI-driven and answer-based discovery ecosystems.

F. Measurement, Analytics & Reporting

• Own measurement and optimisation of social and influencer performance across campaigns:
  • Engagement Rate
  • Follower & Community Growth
  • Engagement rate vs benchmarks
  • Influencer earned media value
  • Content output & turnaround
• Build weekly, monthly dashboards with actionable recommendations.
• Identify trends, format innovations, and growth levers.

G. Cross-Functional & External Collaboration

• Collaborate with Brand, E‑commerce, Creative & Insights
• Manage and drive performance across external ecosystem partners (social, influencer, and production agencies).
• Ensure seamless integration of social content with 360° brand campaigns.

Job Requirements

Educational Qualification

MBA/PGDM in Marketing, Mass Communication, Digital Marketing, or related fields

Experience

7+ years in social media, Content Strategy, Influencer Marketing (FMCG/Consumer brands preferred).

• Strong understanding of platform algorithms, content formats, and audience behaviour.
• Proven experience managing creators/influencers end‑to‑end.
• Hands‑on experience in content calendar planning, creative briefing, and production workflows.
• Familiarity with social analytics tools.
• Strong creative judgment with an eye for storytelling, formatting and visual language.
• Excellent stakeholder management and agency leadership skills.
• Ability to interpret consumer insights and convert them into content strategy.

Travel Estimate

Minimal / As required for shoots & influencer meets.

Your Success Matters to Us

At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job.  Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).