Title:  Senior Manager - SFE Analytics

Job Title:

Senior Manager – SFE Analytics

Business Unit:

Strategic Business Research

Location :

Mumbai

At Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.

Are You Ready to Create Your Own Sunshine?

As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”

Key responsibilities:

1. Strategic Leadership in Pharma Analytics:
   • Drive the analytics roadmap aligned with India Business priorities to elevate field force performance and commercial excellence
   • Act as a strategic thought partner for Business Heads and NSMs to translate business needs into scalable analytical solutions
   • Benchmark global best practices and bring innovation to analytics models tailored for Indian pharma dynamics

2. Sales Force Effectiveness (SFE) Analytics:
   • Lead the design and continuous evolution of SFE KPIs (e.g., doctor coverage, call frequency, product prioritization, call quality)
   • Monitor and report on SFE metrics at territory, regional, and zonal levels for timely business interventions
   • Link SFE analytics to business performance by creating actionable insights and enabling coaching inputs for field leaders

3. Dashboards, Data Visualization & Insights Engine:
   • Design and maintain powerful dashboards and insight platforms for real-time monitoring of sales KPIs, field force health, and business impact
   • Partner with MIS/IT teams to ensure data accuracy, automation, and system stability
   • Support BU leadership with custom analysis, executive summaries, and visual storytelling

4. AI/ML & Gen AI Enablement:
   • Identify and develop AI/ML use cases including field force segmentation, performance prediction, incentive optimization, and call impact modeling
   • Pilot and scale Gen AI tools for productivity enhancement (e.g., automated call summaries, competitive insights, query bots)
   • Drive external partnerships and POCs with AI startups, data science firms, and technology partners for pharma-specific Gen AI solutions

5. Team Leadership & Collaboration:
   • Manage, mentor, and build capabilities of a high-performing team of data analysts and business insight specialists
   • Promote a culture of agility, innovation, and business alignment
   • Collaborate cross-functionally to ensure analytics deliverables are well-integrated into marketing campaigns, brand planning, and field force strategy. Drive external partnerships and POCs with AI startups, data science firms, and technology partners for pharma-specific Gen AI solutions

Travel Estimate

Low travel frequency

Job Requirements

Educational Qualification

Graduate in Science, Pharmacy, Engineering, Statistics, or

related discipline

MBA / Post-Graduation in Data Science, Business Analytics, or

Pharma Management

Experience

10 years+

• Industry: Pharmaceutical (India-focused) or Healthcare analytics
• SFE Analytics, Commercial/Marketing Analytics
• AI/ML/Gen AI in business context
• Experience in managing large field force data and incentive design
• Vendor and cross-functional stakeholder management

Your Success Matters to Us

At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job.  Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).