Title:  Senior Executive

Job Summary

SFE Data Analyst Profile

• Interpreting data, analyzing results using statistical techniques.
• Developing and implementing data analyses, data collection systems and other strategies that optimize statistical efficiency and quality.
• Acquiring data from primary or secondary data sources and maintaining databases.

Areas of Responsibility

Data Analysis & Reporting:

- Collect, clean, and analyze sales data from various emerging markets to identify trends, patterns, and insights.

- Develop and maintain dashboards and reports that provide visibility into key sales metrics and performance indicators specific to emerging markets.

- Conduct regular and ad-hoc analyses to support strategic decision-making and address business challenges.

- Utilize advanced analytical techniques, including regression analysis, predictive modeling, and segmentation, to provide actionable insights.

Sales Performance Management:

- Evaluate the performance of the sales force in emerging markets against established KPIs and industry benchmarks.

- Conduct root cause analysis to identify factors contributing to performance variances in different regions.

- Provide actionable recommendations to sales leadership to address performance gaps and leverage growth opportunities.

- Monitor and report on the effectiveness of sales initiatives and programs tailored to emerging markets.

Market-Specific Strategic Support:

- Collaborate with sales leadership to develop and refine sales strategies and initiatives tailored to the unique characteristics of emerging markets.

- Assist in the annual sales planning and forecasting process by providing market-specific data-driven insights and recommendations.

- Support territory alignment and sales force deployment decisions by analyzing market potential and sales performance data.

- Participate in the development and implementation of incentive compensation plans that align with business goals and drive desired sales behaviors in emerging markets.

Field Force Optimization

   - Develop and implement field force sizing and deployment strategies.

   - Ensure optimal allocation of sales resources based on market opportunities.

Target Setting and Incentive Management

   - Set sales targets considering market potential and deployment strategies.

   - Support the MIS Team in planning and disbursing effective sales force reward and recognition plans.

Job Scope

Internal Interactions (within the organization)

Across Functions and Hierarchy

External Interactions (outside the organization)

Customers, Vendors, Agencies, Societies/Associations, and other stakeholders important for marketing in the country

Job Requirements

Educational Qualification

BSc/B Pharma, MBA (Marketing)

Specific Certification

Advanced Excel Skills – Preferred  

Skills

Marketing and Selling Skills, Strategic thinking and problem-solving, good communication skills

Language

Fluency in Reading and writing: English