Title: Sales Development Manager

Date: Oct 16, 2025

Location: Sun House - Corporate Office

Company: Sun Pharmaceutical Industries Ltd

Strategic Planning

1.Sales Strategy Development:

•Design and implement national sales strategies to achieve company revenue and growth targets.

•Align sales plans with overall business objectives, ensuring coordination across product categories and regions.

2.Market Analysis:

•Conduct market research to identify growth opportunities, consumer trends, and competitive dynamics.

•Analyze sales data to forecast demand and identify underperforming markets or products.

3.Budget Management:

•Develop and manage the national sales budget, ensuring efficient allocation of resources.

•Optimize trade spends, promotions, and channel-specific investments.

Team Leadership & Training

4.Sales Team Development:

•Lead and mentor regional sales managers and teams to ensure high performance.

•Help training team to develop the training programs to enhance skills in negotiation, customer management and product knowledge.

5.Performance Monitoring:

•Establish Key Performance Indicators (KPIs) for sales teams and monitor their performance.

•Provide regular feedback and implement performance improvement plans as needed.

Channel & Distribution Management

6.Channel Strategy:

•Develop and optimize multi-channel strategies (Specifically general trade)

•Ensure effective distribution coverage and penetration in urban and rural markets.

7.Distributor Management:

•Build strong relationships with distributors and ensure adherence to company policies.

•Monitor distributor performance, resolve conflicts, and ensure timely stock availability.

8.Route-to-Market (RTM) Optimization:

•Implement RTM strategies to enhance efficiency in product delivery and service.

Sales Execution

9.Promotional Campaigns:

•Evaluate and oversee sales promotions and trade marketing initiatives.

•Collaborate with marketing teams to ensure campaigns align with sales goals.

10.Product Launches:

•Plan and execute new product launches across the national market.

•Coordinate with supply chain and marketing to ensure seamless execution.

Data-Driven Decision Making

11.Sales Analytics:

•Use analytics tools to track sales trends, identify opportunities, and measure ROI of initiatives.

•Provide actionable insights to stakeholders based on sales and market performance data.

12.Reporting:

•Prepare and present monthly, quarterly, and annual sales performance reports to senior management.

•Highlight key achievements, challenges, and strategic recommendations.

Stakeholder Collaboration

13.Cross-Functional Coordination:

•Collaborate with marketing, supply chain, and ethical teams to ensure alignment on goals and strategies.

•Address any issues affecting sales performance, such as stockouts or logistical challenges.

14.Customer Relationship Management:

• Maintain relationships with key clients and partners to ensure customer satisfaction and long-term partnerships.

Innovation and Adaptability

15.Adapt to Trends:

•Stay updated on industry trends, consumer behavior, and technological advancements.

•Innovate sales processes and tools, leveraging digital platforms and systems for efficiency.

16.Crisis Management:

•Handle sales-related challenges, such as supply chain disruptions, market crises, or regulatory changes, proactively.