Title:  Product Manager - Branded Products (Emerging Markets)

Job Description- Product Manager

Position: Product Manager

Grade – G9B / G10

Reporting: GM - Emerging markets

Experience: 10+ yrs.

Job Location: Sun House, Mumbai

Education: B. Pharm, MBA (Marketing)

Responsibility: Branded Formulations for Emerging Markets

1) Review and support preparation of the launch plan in coordination with the country resource. He/she need to support on aspects like Product understanding, Competition mapping, Patient opportunity, Patient Journey, Initial Desk and Digital (Social-media listening) research

2) Planning & execution of strategies and plan, responsible for brand and BU promotion budget and P&L. Drive sales to achieve targets. Manage the profitability of assigned therapy & country

3) Responsible for managing sales forecast, budget planning (Revenue and expenses)

4) Define the strategic priorities for the brand and category for each brand/category which the person would manage

5) Conceptualize and execute differentiated country specific marketing strategy to gain Market share for branded formulation. (Responsible for developing and execution of marketing tactics including Brand Repository: Print + Digital campaigns alongside congress for launch and post launch support)

6) Conduct monthly reviews with country teams on KPIs for branded formulations

7) Cross functional collaboration (sales/purchase/medical/market research)

8) Responsible for developing the design and execution of marketing elements like print, inputs, campaigns and customer engagement activities

9) Customer connect & KOL development through CME/Symposia to get marketing insights and feedback on brand/activities etc

10) Participate in quarterly meetings with business and country teams thereby getting to understand business needs to help support the country in their business objectives

11) The job needs travel to country for their quarterly business meetings