Title: Product Manager - Branded Products (Emerging Markets)
Date:
Oct 27, 2024
Location:
Sun House - Corporate Office
Company:
Sun Pharmaceutical Industries Ltd
Job Description- Product Manager
Position: Product Manager
Reporting: GM - Emerging markets
Experience: 10+ yrs.
Job Location: Sun House, Mumbai
Education: B.Pharm, MBA (Marketing)
Responsibility: Branded Formulations for Emerging Markets
- Review and support preparation of the launch plan in coordination with the country resource. He/she need to support on aspects like Product understanding, Competition mapping, Patient opportunity, Patient Journey, Initial Desk and Digital (Social-media listening) research
- Planning & execution of strategies and plan, responsible for brand and BU promotion budget and P&L. Drive sales to achieve targets. Manage the profitability of assigned therapy & country
- Responsible for managing sales forecast, budget planning (Revenue and expenses)
- Conceptualize and execute differentiated country specific marketing strategy to gain Market share for branded formulation. (Responsible for developing and execution of marketing tactics including Brand Repository: Print + Digital campaigns alongside congress for launch and post launch support)
- Conduct monthly reviews with country teams on KPIs for branded formulations
- Cross functional collaboration (sales/purchase/medical/market research)
- Responsible for developing the design and execution of marketing elements like print, inputs, campaigns and customer engagement activities
- Customer connect & KOL development through CME/Symposia to get marketing insights and feedback on brand/activities etc
- Quarterly review meetings with business head thereby getting detailed business insights across various countries in emerging markets
- Regular cycle meetings in country for which travel will be required