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Title:  Product Manager - Branded Products (Emerging Markets)

Date:  Oct 27, 2024
Location:  Sun House - Corporate Office
Company:  Sun Pharmaceutical Industries Ltd

Job Description- Product Manager

 

Position: Product Manager

Reporting: GM - Emerging markets

Experience: 10+ yrs.

Job Location: Sun House, Mumbai

Education: B.Pharm, MBA (Marketing)

Responsibility: Branded Formulations for Emerging Markets

 

  1. Review and support preparation of the launch plan in coordination with the country resource. He/she need to support on aspects like Product understanding, Competition mapping, Patient opportunity, Patient Journey, Initial Desk and Digital (Social-media listening) research
  2. Planning & execution of strategies and plan, responsible for brand and BU promotion budget and P&L. Drive sales to achieve targets. Manage the profitability of assigned therapy & country
  3. Responsible for managing sales forecast, budget planning (Revenue and expenses)
  4. Conceptualize and execute differentiated country specific marketing strategy to gain Market share for branded formulation. (Responsible for developing and execution of marketing tactics including Brand Repository: Print + Digital campaigns alongside congress for launch and post launch support)
  5. Conduct monthly reviews with country teams on KPIs for branded formulations
  6. Cross functional collaboration (sales/purchase/medical/market research)
  7. Responsible for developing the design and execution of marketing elements like print, inputs, campaigns and customer engagement activities
  8. Customer connect & KOL development through CME/Symposia to get marketing insights and feedback on brand/activities etc
  9. Quarterly review meetings with business head thereby getting detailed business insights across various countries in emerging markets
  10. Regular cycle meetings in country for which travel will be required

 

 

 

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