Title:  Performance and Social Media Manager

Job Title:

Performance and Social Media Manager

Business Unit:

Digital

Location:

Sun House, Mumbai

At Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.

Are You Ready to Create Your Own Sunshine?

As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”

JOB SUMMARY:

We are looking for a Social & performance Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work closely with the business teams and supporting teams (like IT and medical team), and agency partners to launch campaigns on time and on budget.

YOUR TASKS AND RESPONSIBILITIES:

• Plan and execute all digital marketing campaigns, including SEO/SEM, marketing automation, multichannel marketing, influencer marketing, social media and display advertising campaigns
• Brainstorm new and creative growth strategies and understanding on marketing campaigns
• Collaborate with internal business teams to plan, design and build memorable digital experiences for brands/ services
• Collaborate with agencies and other vendor partners
• Lead campaign planning, execution, and optimization across Search, Display, Shopping, YouTube, Facebook, and Instagram.
• Explore new ad formats, tools, and tactics to stay ahead of industry trends.
• Design and implement paid and organic visibility campaigns to drive traffic and conversions on different market places.
• Manage keyword bidding strategies to improve product search rankings and discoverability.
• Monitor campaigns performance across e-commerce platforms and take corrective actions when necessary.
• Optimize spend on visibility, search, and discounts to maximize ROI and meet sales targets.

Job Requirements

Educational Qualification

B pharma/BSC/BCA, MBA in Marketing/Pharma

Experience

5+ years in performance advertising with strong experience on both Google, affiliates and Meta platforms.

• Proven working experience in digital marketing and up-to-date with the latest trends and best practices in online marketing and measurement
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Knowledge of website analytics tools (e.g., Google Analytics, SEMRush)
• Strong analytical skills and data-driven thinking
• Specific Certification - Design Thinking, Digital Marketing

Your Success Matters to Us

At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job.  Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).