Title: Marketing Manager
Date:
Jul 3, 2024
Location:
Sun House - Corporate Office
Company:
Sun Pharma Laboratories Ltd
Role: Marketing Manager
Experience: 12+ years of experience in product marketing roles
Qualification: B. Pharma / M. Pharma + MBA - Marketing OR Pharma. Management
Industry Preference: Pharma
Cluster: CNS (preferred), open to consider good candidate from other therapy also
Job Location: Sun House, Mumbai
Responsibilities:
- Develop and execute strategic marketing plans for assigned brands and countries, aligning with the overall business objectives
- Conduct market research, including market visits and consumer/stakeholder insights analysis, to identify growth opportunities and market trends
- Translate consumer/stakeholder insights into effective marketing campaigns and initiatives
- Design and roll out brand communication campaigns in coordination with country-based brand teams, ensuring consistency and alignment with brand guidelines
- Collaborate with internal teams and external agencies to develop and implement impactful marketing campaigns across various channels (including digital, print, and events)
- Monitor and measure campaign performance, making data-driven adjustments to optimize results
- Liaise with country-based teams and external agencies to develop and implement strong trade activation programs that drive brand visibility and sales
- Collaborate with sales teams to align trade activation activities with sales strategies and goals
- Monitor the effectiveness of trade activation programs and provide recommendations for continuous improvement
- Ensure consumer outreach through digital activations, leveraging digital marketing channels and platforms
- Implement performance marketing strategies to measure the return on investment (ROI) of marketing activities and campaigns
- Analyze marketing performance data and generate insights to optimize future marketing initiatives
- Serve as the custodian of brand innovation, identifying opportunities and generating a future wish-list of innovative ideas
- Collaborate with business development teams to build business cases for future products and initiatives
- Stay updated on industry trends, competitor activities, and market dynamics to inform strategic decision-making
- Build and maintain strong relationships with multiple stakeholders, including internal teams, external agencies, key opinion leaders (KOLs), and other relevant stakeholders
- Collaborate cross-functionally with teams such as Sales, Medical Affairs, and Regulatory to ensure effective progress and alignment with overall business objectives
Skill Requirements:
- Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing plans
- Experience in developing and executing marketing campaigns across various channels, including digital platforms
- Knowledge of performance marketing and ability to measure and analyze marketing ROI
- Excellent communication and presentation skills, with the ability to influence and collaborate with internal and external stakeholders
- Strong project management skills, with the ability to manage multiple projects and meet deadlines
- Familiarity with pharmaceutical marketing regulations and compliance guidelines
- Proficiency in using marketing tools and software
- Ability to adapt to a fast-paced and dynamic environment
- Strong leadership abilities and a collaborative mindset
- Ready for domestic or international travel for 7-10 days at a stretch