Title:  Marketing Manager

Date:  Mar 27, 2024
Location:  Sun House - Corporate Office
Company:  Sun Pharmaceutical Industries Ltd

Job Description- Marketing Manager

 

 

Position: Marketing Manager

Grade – G9B

Experience: 10- 12 yrs.

Job Location: Sun House, Mumbai

Education: B.Pharm, MBA (Marketing)

Responsibility: Cardio therapy for Emerging Markets and geographical responsibility for part of India Subcontinent/ Emerging Asia

 

  • Develop annual Brand plans/Therapy plans comprising innovative strategies in-clinic/digital/pharmacy/patient level to drive top-line achievement, and ensure sustainable growth and profitable business of assigned therapies in alignment with the global strategy.
  • Converting strategies into creative and effective promotional mix/ tactics to attain Therapy/brand leadership, customer loyalty, and team motivation.
  • Analyzing and allocating resources amongst therapies and brands commensurate with product life-cycle and market opportunity.
  • Continuously evaluating the effectiveness of strategies and promotional plans as per the market trends and dynamics as well as the financial status and modifying/ customizing them to achieve the objective.
  • Quarterly review meetings with business head thereby getting detailed business insights across various countries in emerging markets
  • Cross functional collaboration (sales/purchase/medical/market research)
  • Effectively communicating with the sales team using various media and briefing/ guiding them to improve in-clinic performance and excel in the execution of strategies.
  • Extensively analyzing market scenario (IQVIA), internal sales, prescription data, and competitors' information to monitor assigned therapies and brands' health and build necessary market insights.
  • Doing fieldwork to build and maintain relationships with the country's KOLs and KBLs related to assigned therapies as well as to collect market insights from multiple stakeholders
  • Identifying new products in segments of interest and ensuring successful new launches and portfolio management
  • Market Research to identify the therapeutic gaps at the level of HCPs/Patients/ Therapies/other stakeholders