Title:  Marketing Lead Branded Products - Oncology for Emerging Markets

Job Title:

DGM Branded Products -Oncology for Emerging Markets

Business Unit:

Marketing

Job Grade

Location :

Mumbai

At Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.

Are You Ready to Create Your Own Sunshine?

As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”

What will you do?

• Create & spearhead the EM integrated branded product strategy right from pre-launch, launch to post-launch
• Devise the go-to-market strategy with an objective of shaping the market
• Gather insights to understand unmet needs and behaviors
• Conceptualize and lead novel initiatives focused on KOL engagement, market creation, therapy awareness, patient management at a country level
• Market Access Strategy & Multiple Life Cycle Management for each branded product in each market 

Areas Of Responsibility:

• Understanding the unmet needs at each level – category / indication / HCP / patient / caregiver through various market research tools
• Conceptualization and execution of key strategic initiatives to shape the category / brand / positioning
• Market sizing, forecasting & market access
• Develop advocacy platforms to bring International and Local experts together
• To develop a robust pre – launch plan including gathering insights, drawing actionable inferences and devising a go-to-market strategy
• Work on strategic partnerships with medical associations / societies to co-create patient centric approaches to help improve outcomes
• Devise an integrated launch plan encompassing HCP marketing mix / digital / social media marketing mix for customer acquisition and patient acquisition
• Identify and work closely with patient support groups and HCPs in order to establish long-standing partnerships through innovative engagements programs
• Work closely with cross functional teams at every stage of launch planning and also for brand life cycle management to identify under developed segments / new indications / new value propositions

• • Working with Patient Advocacy Groups and innovative engagement programs 

Qualification and Experience:

• Bachelor’s degree in Pharmacy from an accredited university
• MBA 
• 10-15 years of handling innovative products/biologics/oncology 

Your Success Matters to Us

At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job.  Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).