Manager Web Analytics, Commercial IT role is to help deliver analytics for multiple Sun Pharma web properties and support strategic initiatives for US Brand and Commercial business. This role will be part of the offshore team and support US based Commercial IT team that manages Sales, Marketing, Training and Operations technology stacks.
The role requires assisting brand and digital marketing teams with their web analytics & digital marketing requirements.
This role will report directly to the Director, Commercial IT for Commercial and Branded business and help enhance the IT- Business relationship.
This is a full-time job, located in Mumbai, India.
Area Of Responsibility
Manage the processes for capture, storage, usage, and tracking of online activity from Sunpharma North America websites
Build Web Analytics KPIs, technical requirements and set up different analytics tools (Adobe Analytics, Adobe Launch, GTM, GA)
Engage with business teams to understand business strategies and requirements, and generate insights and maximize usage of Web analytics platform(s)
Lead the mapping, organization, and maintenance of data in Adobe Analytics. Track and analyze website traffic patterns and online customer behaviors through dash-boarding and reporting.
Ensure data integrity & documentation of tracking standards
Troubleshoot and debug analytics implementation
Assist manage relationship with creative and consulting agencies – via tracking and collection of data Data integrity/tracking/collection to account for the agency accountability/management aspect
Work Conditions:
Physical Requirements:
Travel Estimate
Up to 5%
Education and Job Qualification
Subject matter expertise in Adobe Analytics Suite. Understanding of Google Analytics is desirable
Significant experience with Adobe Launch and Data
Experience with Adobe Target
Experience in designing solutions and writing technical documentation for a medium/large scale commercial websites
Individual who is inquisitive and has great problem-solving skills
Ability to own projects and work independently once given a direction
Experience working directly with business users to build reports, dashboards and solving business questions with data
Experience
At least 2-4 years’ experience working in Adobe Analytics suite or equivalent.
Excellent written and spoken communications skills (English)
Problem solving and Decision-making skills required.
Familiarity and experience with Commercial (Sales & Marketing) processes is desirable
