We are seeking a highly motivated and experienced individual to join our team as a Marketing Manager. He/she will be responsible for developing and executing strategic marketing plans for assigned brands and countries within the company. The role requires a deep understanding of consumer/stakeholder insights, strong campaign management skills, and the ability to collaborate with cross-functional teams and external agencies. The ideal candidate should have a proven track record in pharmaceutical marketing, excellent communication skills, and a growth mindset.
Responsibilities
Develop and execute strategic marketing plans for assigned brands and countries, aligning with the overall business objectives
Conduct market research, including market visits and consumer/stakeholder insights analysis, to identify growth opportunities and market trends
Translate consumer/stakeholder insights into effective marketing campaigns and initiatives
Design and roll out brand communication campaigns in coordination with country-based brand teams, ensuring consistency and alignment with brand guidelines
Collaborate with internal teams and external agencies to develop and implement impactful marketing campaigns across various channels (including digital, print, and events)
Monitor and measure campaign performance, making data-driven adjustments to optimize results
Liaise with country-based teams and external agencies to develop and implement strong trade activation programs that drive brand visibility and sales
Collaborate with sales teams to align trade activation activities with sales strategies and goals
Monitor the effectiveness of trade activation programs and provide recommendations for continuous improvement
Ensure consumer outreach through digital activations, leveraging digital marketing channels and platforms
Implement performance marketing strategies to measure the return on investment (ROI) of marketing activities and campaigns
Analyze marketing performance data and generate insights to optimize future marketing initiatives
Serve as the custodian of brand innovation, identifying opportunities and generating a future wish-list of innovative ideas
Collaborate with business development teams to build business cases for future products and initiatives
Stay updated on industry trends, competitor activities, and market dynamics to inform strategic decision-making
Build and maintain strong relationships with multiple stakeholders, including internal teams, external agencies, key opinion leaders (KOLs), and other relevant stakeholders
Collaborate cross-functionally with teams such as Sales, Medical Affairs, and Regulatory to ensure effective progress and alignment with overall business objectives
Skill Requirements:
Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing plans
Experience in developing and executing marketing campaigns across various channels, including digital platforms
Knowledge of performance marketing and ability to measure and analyze marketing ROI
Excellent communication and presentation skills, with the ability to influence and collaborate with internal and external stakeholders
Strong project management skills, with the ability to manage multiple projects and meet deadlines
Familiarity with pharmaceutical marketing regulations and compliance guidelines
Proficiency in using marketing tools and software
Ability to adapt to a fast-paced and dynamic environment
Strong leadership abilities and a collaborative mindset
Ready for international travel for 7-10 days at a stretch
Top of Form
Job Scope
Internal Interactions (within the organization)
Yes
External Interactions (outside the organization)
Yes
Geographical Scope
Pan India
Financial Accountability (cost/revenue with exclusive authority)
Job Requirements
Educational Qualification
MBA in Marketing
Specific Certification
Consumer sales/marketing
Experience
10 - 14 years of experience in marketing roles within the pharmaceutical industry.
Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).
