Title:  MPD Head - Primalands

Date:  May 1, 2024
Location:  Sun House - Corporate Office
Company:  Sun Pharmaceutical Industries Ltd




Employee ID:


Job Title:

Marketing Head - Primalands

Job Grade:



India Business



Manager’s Job Title:


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Function Head Title:




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Job Summary

We are seeking a highly motivated and experienced individual to join our team as a Marketing Manager. He/she will be responsible for developing and executing strategic marketing plans for assigned brands and countries within the company. The role requires a deep understanding of consumer/stakeholder insights, strong campaign management skills, and the ability to collaborate with cross-functional teams and external agencies. The ideal candidate should have a proven track record in pharmaceutical marketing, excellent communication skills, and a growth mindset.


    • Develop and execute strategic marketing plans for assigned brands and countries, aligning with the overall business objectives
    • Conduct market research, including market visits and consumer/stakeholder insights analysis, to identify growth opportunities and market trends
    • Translate consumer/stakeholder insights into effective marketing campaigns and initiatives
    • Design and roll out brand communication campaigns in coordination with country-based brand teams, ensuring consistency and alignment with brand guidelines
    • Collaborate with internal teams and external agencies to develop and implement impactful marketing campaigns across various channels (including digital, print, and events)
    • Monitor and measure campaign performance, making data-driven adjustments to optimize results
    • Liaise with country-based teams and external agencies to develop and implement strong trade activation programs that drive brand visibility and sales
    • Collaborate with sales teams to align trade activation activities with sales strategies and goals
    • Monitor the effectiveness of trade activation programs and provide recommendations for continuous improvement
    • Ensure consumer outreach through digital activations, leveraging digital marketing channels and platforms
    • Implement performance marketing strategies to measure the return on investment (ROI) of marketing activities and campaigns
    • Analyze marketing performance data and generate insights to optimize future marketing initiatives
    • Serve as the custodian of brand innovation, identifying opportunities and generating a future wish-list of innovative ideas
    • Collaborate with business development teams to build business cases for future products and initiatives
    • Stay updated on industry trends, competitor activities, and market dynamics to inform strategic decision-making
    • Build and maintain strong relationships with multiple stakeholders, including internal teams, external agencies, key opinion leaders (KOLs), and other relevant stakeholders
    • Collaborate cross-functionally with teams such as Sales, Medical Affairs, and Regulatory to ensure effective progress and alignment with overall business objectives

Skill Requirements:

  • Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing plans
  • Experience in developing and executing marketing campaigns across various channels, including digital platforms
  • Knowledge of performance marketing and ability to measure and analyze marketing ROI
  • Excellent communication and presentation skills, with the ability to influence and collaborate with internal and external stakeholders
  • Strong project management skills, with the ability to manage multiple projects and meet deadlines
  • Familiarity with pharmaceutical marketing regulations and compliance guidelines
  • Proficiency in using marketing tools and software
  • Ability to adapt to a fast-paced and dynamic environment
  • Strong leadership abilities and a collaborative mindset
  • Ready for international travel for 7-10 days at a stretch

Top of Form



Job Scope

Internal Interactions (within the organization)


External Interactions (outside the organization)


Geographical Scope

Pan India

Financial Accountability (cost/revenue with exclusive authority)


Job Requirements

Educational Qualification

MBA in Marketing

Specific Certification

Consumer sales/marketing


10 - 14 years of experience in marketing roles within the pharmaceutical industry.

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job.  Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).