Title:  Group Product Manager

Role: SPM / GPM

Experience: 6 to 14 years

Qualification: B. Pharma + MBA - Marketing OR Pharma. Management

Industry Preference: Pharma

Therapy & division: Gynae - Inca Division, we are open to consider candidate from any therapy with a good experience in product marketing

Job Location: Sun House, Mumbai

Job Description:

• Development of marketing and promotional plans for products to support the end consumers’ need
• Ensuring marketing strategy implementation through sales force connect
• Market intelligence through primary research and customer connect
• Collaboration with internal & external media to ensure the proper execution of strategies
• Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both. 
• To work with cross-functional teams like medical affairs, the learning and development team, and R & D team (Research & Development) in the process.
• Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis.
• SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.
• Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or app launch or webinar series, etc.
• Conducting meetings, scientific symposia, CMEs, and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals.
• Motivating sales team members by organizing training camps, award ceremonies, and recognition programs.
• Product forecasting, new product pipeline strategy, new product pre-launch and launch strategy and post-launch, new initiatives for product growth strategy.
• Evaluate packaging / pack and pricing options on regular basis benchmarking the brand to the category/competition
• Carry out market/field visits to oversee implementation of marketing activities
• Actively drive Brand Innovation to develop new products/formats to augment the Brand presence in its core category, and also facilitate expansion into adjunct categories
• Develop and execute innovative promotional inputs to improve sales and market share as per the brand objectives both through advertising & below-the-line (BTL) activities
• Organizing advisory councils, acting as a discussion leader or chairman, or giving product presentations.
• Collaboration with internal & external media to ensure the proper execution of strategies
• Joint financial responsibility for budgets (advertising and promotion, conferences and symposia, sales brochures and other product documentation, website content, literature), as well as analysis of budget income and costs