Title:  Group Product Manager

Date:  May 18, 2024
Location:  Sun House - Corporate Office
Company:  Sun Pharmaceutical Industries Ltd

 

Group Product Manager/Marketing Manager

Location: Mumbai

Department: Consumer Healthcare (OTC/X), Emerging Markets  

Grade: G9B  

For Markets: Nigeria & Kenya

Experience:  Min. 7 years of product & digital marketing experience.

Past consumer sales/marketing in FMCG/OTC industries would be preferred

 

The person would be responsible for OTC/X business for Sub-Saharan Africa (Nigeria & Kenya) region for Sun Pharma. He/she would need to formulate & implement strategic marketing plans for assigned countries. He/she will be responsible for liasoning effectively with external agencies, media partners to implement local/global marketing brand plans.  This role will have an international ravel requirement of at least 3 week-long trips per year.  

 

Job Description: International Brand & Digital Marketing

 

  1. To develop, recommend and lead the execution of global/local strategic brand marketing plans for assigned brands & manage the effective deployment of the marketing budget with complete accountability of SLS (Secondary Line Sales)

 

  1. Develop multi-channel marketing promotion plans across pharmacies, consumers & doctors

depending on brand/country needs.  Coordinate with medical marketing teams to get doctor facing inputs & initiatives executed. 

 

  1. Identify new OTC/OTX products to create a robust pipeline basis insight from market research and market visits.

 

  1. Design digital marketing campaigns based on consumer insights gathered through market visits or research.

 

  1. Liaison with country-based teams & external agencies to implement strong trade activation programs

 

  1. Coordinate with business development teams to build business cases for future products

 

  1. Build strong relationships with multiple stakeholders leading to effective progress  

 

Qualification / Experience:

 

  1. MBA – Marketing  
  2. Good communication skills, negotiation skills & analytical skills
  3. Proficient in excel ~ comfortable in managing large data files & analysing information
  4. Efficient in multi-tasking & prioritization