Title: Group Product Manager
Group Product Manager/Marketing Manager
Location: Mumbai
Department: Consumer Healthcare (OTC/X), Emerging Markets
Grade: G9B
For Markets: Nigeria & Kenya
Experience: Min. 7 years of product & digital marketing experience.
Past consumer sales/marketing in FMCG/OTC industries would be preferred
The person would be responsible for OTC/X business for Sub-Saharan Africa (Nigeria & Kenya) region for Sun Pharma. He/she would need to formulate & implement strategic marketing plans for assigned countries. He/she will be responsible for liasoning effectively with external agencies, media partners to implement local/global marketing brand plans. This role will have an international ravel requirement of at least 3 week-long trips per year.
Job Description: International Brand & Digital Marketing
- To develop, recommend and lead the execution of global/local strategic brand marketing plans for assigned brands & manage the effective deployment of the marketing budget with complete accountability of SLS (Secondary Line Sales)
- Develop multi-channel marketing promotion plans across pharmacies, consumers & doctors
depending on brand/country needs. Coordinate with medical marketing teams to get doctor facing inputs & initiatives executed.
- Identify new OTC/OTX products to create a robust pipeline basis insight from market research and market visits.
- Design digital marketing campaigns based on consumer insights gathered through market visits or research.
- Liaison with country-based teams & external agencies to implement strong trade activation programs
- Coordinate with business development teams to build business cases for future products
- Build strong relationships with multiple stakeholders leading to effective progress
Qualification / Experience:
- MBA – Marketing
- Good communication skills, negotiation skills & analytical skills
- Proficient in excel ~ comfortable in managing large data files & analysing information
- Efficient in multi-tasking & prioritization