Title:  Group Product Manager

Name:

Employee ID:

Job Title:

Group Product Manager

Job Grade:

G9B

Function:

India Business

Div:

Vega

Manager’s Job Title:

MPD Head

Skip Level Manager’s Title:

SBU Head

Function Head Title:

Cluster Head

Location:

Mumbai

No. of Direct Reports (if any)

0

Date of Joining:

Job Summary

As a Group Product Manager (GPM) within Marketing, you will usually be office based. The role encompasses marketing and sales in collaboration with commercial management, headquarters (product brand planning), sales management, market access management, medical management, registration colleagues, communication agencies, and market advice groups. They also manage the Product Life Cycle (PLC) of Brands.

Areas Of Responsibility

Development, collaboration, implementation, & accountability for strategic and operational plans which optimize profitability, market share, and revenue growth for a brand portfolio in the short and long term. Applicant to lead various assignments to help the BU meet overall BU business goals

• Development of marketing and promotional plans for products to support the end consumer’s need
• Monitor business performance and support the portfolio with the help of regular tracking
• Market intelligence through primary research and customer connect
• Writing and executing strategic business and marketing plans in collaboration with important prescribers, opinion leaders, round tables, and other advisory groups
• Joint financial responsibility for budgets (advertising and promotion, conferences and symposia, sales brochures and other product documentation, website content, literature), as well as analysis of budget income and costs;
• initiating and coordinating marketing activities and projects
• Presentation to staff and training field staff for the same
• Visiting national and international congresses, hospitals, and key opinion leaders (KOLs);
• Translating the corporate brand strategy in close collaboration with headquarters, together with logos and visuals, working with corporate product budgets (approval for expenditure on projects, local communication strategies), and providing input into corporate product strategy;
• Discussion partner for first, second, and third-line professionals such as general practitioners, medical specialists, pharmacists, and other medical professionals, and for other DMU members (decision-making units) such as local and national formulary committees and insurance companies;
• Organizing advisory councils, acting as a discussion leader or chairman, or giving product presentations.
• Collaboration with internal & external media to ensure the proper execution of strategies

Travel Estimate

Job Scope

Internal Interactions (within the organization)

BD, Medical, Other teams in Cluster, Purchase, Admin

External Interactions (outside the organization)

Vendors, Agencies

Geographical Scope

Pan India

Financial Accountability (cost/revenue with exclusive authority)

** crs (Portfolio Size)

Job Requirements

Educational Qualification

B. Pharm / M. Pharm & MBA

Specific Certification

Not Applicable

Experience

10-12 years

Skills required include:

• demonstrable success in marketing or sales;
• strategic insight;
• effective networking skills and planning ability;
• creativity and persuasiveness;
• analytical and conceptual strength;
• a strong and inspiring personality;
• self-starting and entrepreneurial.