Title:  Assistant Product Manager - Ophthal

Function:

India Business

Sub-function:

Sun

Manager’s Job Title:

MPD Head

Skip Level Manager’s Title:

SBU Head

Function Head Title:

Cluster Head

Location:

Mumbai

Job Summary

The Assistant Product Manager is essential in assisting with the creation, execution, and optimization of strategic and operational initiatives that will increase the brand portfolio's profitability, market share, and revenue. To assist the business unit in achieving its overall objectives, this job needs strong leadership in a variety of assignments as well as engagement with cross-functional teams. In close collaboration with the product manager, the assistant product manager supports the implementation of marketing and promotional plans, ensures effective sales force communication, and uses market knowledge to inform decision-making. They also Manage the Product Life Cycle (PLC) of Brands.

Areas Of Responsibility

Development, collaboration, implementation, & accountability for strategic and operational plans which optimize profitability, market share, and revenue growth for a brand portfolio in the short and long term. Applicant to lead various assignments to help the BU meet overall BU business goals

• Development of marketing and promotional plans for products to support the end consumers’ need
• Ensuring marketing strategy implementation through sales force connect
• Market intelligence through primary research and customer connect
• Collaboration with internal & external media to ensure the proper execution of strategies
• Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both. 
• To work with cross-functional teams like medical affairs, the learning and development team, and R & D team (Research & Development) in the process.
• Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis.
• SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.
• Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or app launch or webinar series, etc.
• Conducting meetings, scientific symposia, CMEs, and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals.
• Motivating sales team members by organizing training camps, award ceremonies, and recognition programs.
• Product forecasting, new product pipeline strategy, new product pre-launch and launch strategy and post-launch, new initiatives for product growth strategy.

Travel Estimate

Up to 30%

Job Scope

Internal Interactions (within the organization)

BD, Medical, Other teams in Cluster, Purchase, Admin

External Interactions (outside the organization)

Vendors, Agencies

Geographical Scope

Pan India

Job Requirements

Educational Qualification

B. Pharm / M. Pharm & MBA

Specific Certification

Not Applicable

Experience

1-4 years

Skill sets of Product Management in the Pharmaceutical Industry 

• Product Knowledge
• Creativity and analytical skills
• Market research and intelligence to tap competitor analysis
• Good communication skills
• Ability to work and liaise with cross-functional teams
• Team building
• Forecasting and visionary approach
• Sales management and leadership skills

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job.  Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of the incumbent(s).