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Title:  Head of Marketing & SFE

Date:  Jun 25, 2026
Location:  Bangladesh Corporate Office
Company:  Sun Pharmaceutical (EZ)

Name:

Marketing Head & SFE

Job Grade:

 

Job Title:

Marketing Head & SFE

Function:

Marketing

Location:

Dhaka, Bangladesh

 

 

 

 

 

Job Summary

The Head of Marketing & SFE is responsible for leading strategic marketing, brand management, and sales force effectiveness initiatives across multiple therapies in Bangladesh.

The role ensures integrated planning and execution of marketing strategies while driving field force productivity, performance analytics, and capability development to achieve short- and long-term business objectives.

 

Job Scope

Internal Interactions (within the organization)

Across Functions and Hierarchy

External Interactions (outside the organization)

Customers, Vendors, Agencies, Societies/Associations

 

Job Requirements

Educational Qualification

B Pharm/ M Pharm with MBA major in Marketing

Specific Certification

Nil

Skills

Marketing and Selling Skills, strategic orientation, creativity & orientation and excellent man management skill.

 

Experience

More than 15+ years in Pharmaceutical Industry

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Areas Of Responsibility

A. Marketing & Strategic Leadership

  • Drive marketing and strategic brand management activities for Bangladesh
  • Develop and implement country-specific marketing strategies aligned with global guidance
  • Lead therapy and brand planning, execution, and performance tracking
  • Identify new product opportunities and manage successful product launches
  • Manage sales forecasts and marketing budgets (Revenue & Expense)
  • Conceptualize and execute differentiated marketing strategies to gain market share
  • Build strong KOL engagement and scientific positioning strategies

B. Sales Force Effectiveness (SFE)

  • Lead SFE strategy to enhance field force productivity and efficiency
  • Design and implement field force structure, targeting, and territory alignment
  • Drive CRM effectiveness, reporting, and digital adoption
  • Establish KPIs, performance dashboards, and analytics-driven decision-making
  • Monitor field force performance and recommend corrective actions
  • Develop incentive schemes aligned with business priorities
  • Ensure optimal resource allocation and ROI on field activities

C. Cross-functional Collaboration

  • Collaborate closely with Sales, Medical, Regulatory, Supply Chain, and Finance teams
  • Align marketing strategies with execution capabilities and compliance requirements
  • Support demand planning, supply readiness, and launch excellence

D. Team Leadership & Capability Building

  • Lead, develop, and manage the marketing and SFE teams
  • Build high-performance culture through coaching and mentoring
  • Drive capability development initiatives for marketing and field force teams
  • Ensure effective execution of strategies through strong governance

E. Business Performance & Governance

  • Conduct quarterly business reviews with Country Manager
  • Lead cycle meetings and review sessions across territories
  • Ensure 100% implementation of approved strategies
  • Generate actionable insights through data analytics and market intelligence
         

 

 

 

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