Title:  Director, Marketing

Date:  Mar 21, 2024
Location:  Sun - Princeton - Corporate Office
Company:  Sun Pharmaceutical Industries, Inc (USA)

Director, Marketing – Specialty Dermatology                     Sun Pharma:  Princeton, New Jersey

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Sun Pharma Specialty Dermatology is committed to building a world class commercial team of passionate, ethical, and credible professionals that are committed to winning the right way and are accountable to their assigned objectives.  We will focus on our customer’s needs, and bring them “concierge level” service at all times.

 

Summary of Position

This position is based in the North American corporate office in Princeton, NJ and reports directly to the Vice President, Head of Specialty Dermatology Business Unit.  The Director, Marketing – Specialty Dermatology is responsible for the planning and execution of marketing strategies designed to optimize the financial performance of the Specialty Dermatology business, which includes Dermatology, Cutaneous Oncology, Drug/Medical Device combination, and Buy-and-Bill.  Responsibilities include managing the product portfolio(s) for ODOMZO® and LEVULAN® KERASTICK® + BLU-U®, developing and executing marketing strategies to protect and grow current products, develop launch strategies for new products, build accurate forecasts, and establish relationships with Key Opinion Leaders in the Healthcare Community.

  

The Director, Marketing, with minimal supervision, will also be responsible for the profitable operation of the assigned product line(s) to include: a) working with and understanding the clinical needs of the customers; b) participating on assigned product development teams and performing all marketing responsibilities associated with the team; c) developing and monitoring advertising and promotion plans for assigned product lines; d) developing, implementing and managing market plans for assigned products; e) consolidating and integrating sales forecasts.

 

Essential Functions

  • Develop brand strategy, positioning, messaging, and corresponding promotional tactics that maximize sales and profitability – existing and new product launches.
  • Drive business insights (through market research and competitive intelligence) that lead to a clear understanding of existing and future market dynamics that may influence the success of the product(s) portfolio.
  • Develop and execute an integrated and strategic brand plan on an annual basis to maximize revenue and profitability; Accountable for ensuring brands meet or exceed annual revenue and unit forecasts.
  • Work cross-functionally to develop and integrate an overall strategy for the brands across appropriate departments.
  • Manage assigned budget to ensure maximum ROI for investments, and that annual budgets are not exceeded
  • Review and validate sales and resource forecasts.
  • Understand market landscape for Dermatology, and leads internal competitive intelligence activities/war games etc.
  • Analyze competitive activity and develop counter strategies when appropriate.
  • Develop ROI measurement plan to assess impact of key tactics on sales growth.
  • Optimize annual budgets and other resources.
  • Partner to evaluate market dynamics and diligence of new product opportunities. 
  • Foster strong partnerships with Sales leadership, Medical Affairs, Market Access, Regulatory, Compliance, and Legal to ensure aligned objectives.
  • Ensure effective and compliant creation of brand resources by collaborating with the Medical, Legal, and Compliance Teams.
  • Lead demand planning for assigned products, including volume forecasting to ensure adequate safety stock levels and efficient inventory management.  Manages supply and allocation as needed.
  • Provide support to sales organization including field travel. Conducts product seminars and training for the sales force.
  • Play an important role in medical conference strategies and ensures that our brands “show up” on strategy.
  • Other duties as assigned.

 

 

 

Requirements

  • Bachelor Degree in Business, Marketing or related medical or scientific field required. MBA preferred.
  • 7 or more years of marketing experience, with at least 5 years in a Leadership Position, in the healthcare field focused on the marketing of products, with some sales experience being helpful.  
  • Specific experience in Dermatology/Oncology/Drug Device combination/Buy and bill is a strong desire
  • Additional experience in sales, managed care, consumer marketing, and/or sales training is a plus.   
  • Experience in successfully launching new pharmaceutical products, or medical device, biotechnology, or life science products.
  • Previous experience in developing and implementing a unique brand strategy. 
  • Experience effectively managing a brand budget and tracking impact of investments.
  • Excellent verbal and written communication skills and be well versed in Microsoft Office applications (PowerPoint, Excel etc.).
  • Solid business and financial acumen.
  • Strong interpersonal skills.  

 

PERSONAL SKILLS/ATTRIBUTES: 

This individual must have a passion for building breakthrough brands with strategies and tactics that deliver on our customer’s needs.  They must have a track record of leading high performing teams that deliver exceptional results.  They must have strong analytical, project management, fiscal management and decision making skills.    

They must have a positive attitude and be adaptable to a dynamic “startup” type of environment without losing focus on business goals.  This individual should be a strong and dependable leader who builds trust with management, and their team.  They must be transparent, ethical, and honest, and foster a culture of the same within their team. 

Sun Pharma Specialty Dermatology is committed to building a world class commercial team of passionate, ethical, and credible professionals that are committed to winning the right way and are accountable to their assigned objectives.  We will focus on our customer’s needs, and bring them “concierge level” service at all times.

This position is of critical importance, as this individual will be responsible for leading a marketing organization that is committed to these principles.  

 

TRAVEL REQUIREMENTS:

  • Periodic overnight travel to conferences, customer visits, field rides, market research and other routine business travel is required.

 

 

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job.  Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).